If your brunch menu still relies on muffins and plain croissants, you’re missing an opportunity to offer something just as versatile—but far more memorable. The kouign amann is a French pastry that’s quickly becoming a favorite among upscale cafés and brunch spots, and for good reason.

It Brings an Elevated Feel Without the Fuss

The kouign amann fits right in with the current wave of “approachable luxury” in foodservice. Its rich, buttery dough and caramelized finish feel indulgent without being overcomplicated. Customers might not know how to pronounce it (it’s “queen a-mahn”), but once they try it, they won’t forget it.

Easy to Dress Up, Simple to Prepare

Whether you offer it plain or with a seasonal glaze, the kouign amann is a low-effort, high-impact menu item. Serve it warm with a dusting of powdered sugar, plate it with a fruit compote, or pair it with a signature coffee blend. With minimal prep, you’ve got something that looks curated—and tastes bakery-case worthy.

A Fresh Take on Familiar Staples

Croissants and muffins will always have their place, but the kouign amann offers something more distinctive. It’s familiar in texture, yet unique enough to stand out. For cafes and restaurants looking to offer something a little unexpected (but totally crowd-pleasing), this pastry hits the mark.

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Whether you’re revamping your pastry case or refreshing your brunch lineup, the kouign amann brings the kind of versatility, elegance, and flavor that makes it worth the space on your menu.