The kouign amann may not be the easiest pastry to pronounce, but it’s quickly becoming one of the easiest to sell. With its caramelized crust, buttery interior, and upscale feel, this French pastry has found its way into in-store bakeries, cafés, and grocery programs—and it’s holding its own next to longtime favorites like croissants and danishes.

If you’re already carrying kouign amann (or considering adding it to your lineup), here are three ways to help it stand out in your pastry case and drive even stronger sales.

1. Pair It with Coffee—Literally

Few things sell a pastry faster than a great cup of coffee sitting beside it. Position your kouign amann display near your coffee station or add signage that promotes it as the perfect morning or mid-afternoon pairing. If your store offers coffee to-go, consider bundling a kouign amann as a limited-time pastry add-on. “Butter cake and a brew” has a nice ring to it.

2. Lean Into Seasonal Toppings

The classic kouign amann is beautiful on its own, but a seasonal twist can take it even further. Try dusting with cinnamon sugar in the fall, adding a light maple glaze in the winter, or finishing with a fruit compote or citrus drizzle in spring and summer. A little seasonal creativity goes a long way—and it gives customers a reason to come back for what’s new.

3. Showcase the Crust (It Sells Itself)

Don’t hide these in a pile. Kouign amanns are known for their golden, caramelized exterior—that’s the magic, and it should be visible. Use shallow trays or tiered bakery risers that elevate them slightly and give customers a full view of that glossy crust. Clear signage that briefly describes what it is (“flaky, buttery, caramelized pastry from France”) helps reduce buyer hesitation and adds to the elevated feel.

In recent years, few pastries have made as swift a rise as the kouign amann. Originating from the Brittany region of France, its name loosely translates to “butter cake”—a fitting description for a pastry known for its caramelized crust, crisp edges, and rich, layered interior. What was once a hidden gem in high-end bakeries has quickly become a featured item in grocery chains, cafés, and in-store bakery programs across the country.

A Trend Rooted in Tradition

The kouign amann has all the qualities that appeal to today’s pastry customer: old-world craftsmanship, bold texture, and just enough sweetness to stand on its own without added filling or glaze. Its appeal lies in contrast—the crunchy outer shell gives way to soft, buttery layers inside. It’s indulgent, but refined.

Why Operators Are Looking for It Now

As consumers seek out pastries that feel elevated but familiar, the kouign amann fills a gap between everyday baked goods and luxury patisserie. For operators, it offers an opportunity to introduce something new without straying too far from core bakery offerings. It stands out in a pastry case and doesn’t require heavy customization to feel premium.

Made Possible with Dutchland Foods

Dutchland Foods has made it easier for operators to offer this pastry without the labor of traditional lamination. Available as a frozen, pre-formed item using all-butter laminated dough, our kouign amann delivers on both appearance and taste. Each pastry bakes with even rise and caramelization, requiring no additional shaping or finishing on-site.

It’s a product that allows bakeries to stay current with consumer trends while maintaining consistency and ease of preparation—something that’s increasingly essential across in-store bakery programs and café operations alike.

Few products check as many boxes as a well-made fruit turnover. With a flaky, golden exterior and a clean-label fruit filling, Dutchland’s turnovers continue to be a go-to option for retailers and foodservice operators alike. Available in apple, peach, and cherry, these three classic flavors continue to outperform others across multiple markets.

A Product That Works Across the Calendar

One of the key advantages of fruit turnovers is their flexibility. Whether used as a seasonal feature or a core menu item, they offer operators the ability to rotate flavors throughout the year while keeping inventory simple. Cherry brings strong summer appeal, peach works well in spring and early fall, and apple remains a consistent top seller year-round.

Real Ingredients, Real Versatility

All of Dutchland’s turnovers are made with real fruit and clean-label ingredients, paired with our signature laminated dough. The result is a product that delivers on taste and quality without requiring extra labor in the kitchen.

Available in multiple formats—including proofed, ready-to-bake, or as puff pastry sheets for from-scratch assembly—turnovers can be tailored to fit the operational needs of both small-scale cafes and national retail programs.

A Fit for Coffee Shops, Grab-and-Go, and In-Store Bakery

Turnovers are especially effective in settings where consistency, shelf life, and visual appeal matter. That makes them a natural fit for coffee shops, grab-and-go breakfast programs, and retail chains seeking a long-lasting product that doesn’t compromise on quality.

Whether you’re looking to add a seasonal offering or establish a year-round staple, Dutchland’s fruit turnovers offer the reliability and flexibility needed to perform at scale.

Boost Sales & Wow Your Customers with Our Premium Croissant Dough Sheets

Give your customers a reason to come back for more with flaky, buttery pastries that are easy to make and impossible to resist. This Stone Fruit Cobbler with Croissant Crunch is a standout dessert that’s both impressive and simple—made possible with our Premium Croissant Dough Sheets.

Whether you’re a bakery owner, grocery store manager, or wholesale distributor, our pre-rolled croissant sheets are the ideal solution to create gourmet-quality products that drive sales, efficiency, and customer satisfaction.

Why Our Croissant Sheets Make Business Sense

• ✅ Labor-Saving Convenience: Pre-rolled and ready to use—no laminating, no hassle.

• ✅ Consistent Quality: Golden, flaky perfection every single time.

• ✅ Versatility: Use for desserts, breakfast pastries, savory items, or value-added grocery products.

• ✅ Profitable: Elevate in-house bakery offerings with premium pastries customers are willing to pay more for.

Ingredients (Perfect for Bakery Production Batches)

For the Croissant Crunch

• 1 Premium Croissant Dough Sheet (pre-rolled and ready to use)

• ¼ cup Korintje cinnamon

• 1 cup cane sugar

For the Stone Fruit Filling

• 3 ripe plums, seeded and cut into large pieces

• 3 ripe peaches, seeded and cut into large pieces

• ½ cup brown sugar

• ¼ teaspoon cinnamon

• 2 tablespoons butter

• 1 teaspoon lemon juice

• 1 teaspoon pure vanilla extract

To Serve

• Vanilla ice cream or whipped cream (optional for in-house bakery presentation)

Instructions: Streamlined for Bakery Teams

1. Create the Croissant Crunch

1. Thaw Premium Croissant Dough Sheets and cut into 1-inch pieces.

2. Toss in a mixture of cinnamon and sugar.

3. Arrange on parchment-lined baking sheets and proof until doubled in size.

4. Bake at 350°F for 14-18 minutes until golden and crisp.

2. Prepare the Fruit Filling

1. In a saucepan, melt butter, then stir in brown sugar and cinnamon.

2. Add chopped peaches and plums. Cook until softened and syrupy, about 5 minutes.

3. Finish with lemon juice and vanilla extract for a bright, balanced flavor.

3. Assemble & Serve

1. Spoon the warm fruit filling into serving dishes or bakery display containers.

2. Top generously with the Croissant Crunch for irresistible texture.

3. Serve warm or chilled—ideal for bakery cases, grab-and-go, or custom orders.

Expand Your Bakery Offerings

Our Premium Croissant Dough Sheets allow you to create an entire lineup of profitable, made-in-house products with minimal effort. Some customer-favorite ideas include:

• Sweet Treats: Cobblers, fruit turnovers, danishes, and cream-filled pastries.

• Savory Staples: Hand pies, croissant pockets, and quiche crusts.

• Seasonal Creations: Custom cobblers with local fruit or holiday pastry trays.

Why Choose Premium Croissant Dough Sheets?

For Wholesale Distributors: Offer your clients a reliable, versatile product that meets high-volume bakery demands.

For Grocery Stores: Boost your in-store bakery revenue with premium-quality baked goods.

For Bakeries: Save on labor, reduce waste, and deliver consistent quality your customers will love.

Ready to Elevate Your Bakery Game?

Stock our Premium Croissant Dough Sheets today and help your customers enjoy gourmet-quality pastries that keep them coming back for more. Contact us to place your order and discover how this one product can transform your bakery offerings!

Pro Tip: Pair our croissant sheets with seasonal produce or local ingredients for a personalized touch that commands premium pricing.

If you’re looking to wow your guests with something that’s as impressive as it is easy to prepare, the Croissant Breakfast Pizza is your new go-to. Built on the buttery, flaky foundation of a Dutchland Classic 10×15 Croissant Sheet, this recipe transforms the ordinary breakfast into an extraordinary culinary experience.

Why You’ll Love It

• Versatile and Easy: Perfect for everything from a weekend brunch with friends to an eye-catching addition to a breakfast buffet.

• Make-Ahead Friendly: Prep the croissant crust in advance, so all you need to do is top and bake when it’s go-time.

• Endlessly Customizable: While we’ve loaded this one with chorizo, eggs, bacon, and a creamy queso base, feel free to swap in your favorite breakfast toppings.

Ingredients

• • 1 Dutchland Classic 10×15 Croissant Sheet
• • 2 ounces queso sauce
• • 4 ounces cooked chorizo, crumbled
• • 4 ounces scrambled egg
• • 4 slices cooked bacon, chopped
• • 6 ounces mozzarella-provolone blend, shredded
• • Diced fresh chives
• • Sour cream for drizzling
• • 1 ounce melted butter

Step-by-Step Recipe

1. Proof the Dough: Take the Dutchland Classic Croissant Sheet out of the packaging and place it on a baking tray. Proof in a proofer at 84°F for 45 minutes or leave in a warm spot until risen.

2. Bake the Base: Preheat a convection oven to 350°F. Bake the croissant sheet for 15-18 minutes until golden brown. (Pro tip: Bake this step in advance to save time.)

3. Add the Toppings: Spread queso sauce over the baked crust, leaving a ½-inch border. Top evenly with shredded cheese, chopped bacon, chorizo, and scrambled egg.

4. Melt the Cheese: Increase oven temperature to 375°F and bake for 10-14 minutes, or until the cheese is melted and bubbling.

5. Finish with Flair: Brush the outer crust with melted butter. Drizzle with sour cream and sprinkle with chives for the perfect finishing touch.

6. Serve and Enjoy: Slice it up, serve warm, and bask in the compliments.

More about our Croissant Sheets

Whether you’re hosting a casual brunch, creating a standout dish for a breakfast buffet, or just treating yourself to something special, the Croissant Breakfast Pizza delivers in taste, presentation, and ease.

Serve it up with fresh fruit, coffee, and maybe even a mimosa, and you’ve got yourself a brunch spread that’s sure to impress. And the best part? This recipe is just the beginning. Experiment with toppings to make it your own—sausage and gravy, veggie lovers, or even sweet breakfast pizza variations.

Give it a try and see why the Croissant Breakfast Pizza is destined to be a brunch classic. Ready to bake up some creativity? Contact us to order Dutchland Classic Croissant Sheets today!

The Kouign Amann has long been celebrated for its buttery, caramelized layers, but now there’s a fresh twist to this French classic—the *Filled* Kouign Amann. With flavors like Blueberry Cream Cheese, Raspberry Cream Cheese, and Cinnamon, this pastry is taking center stage in bakeries. Not only does it deliver an explosion of flavor in every bite, but it also reduces the need for extra prep after baking, making it a win for both taste and efficiency.

What Sets Filled Kouign Amann Apart

Dutchland Foods elevated the traditional Kouign Amann by adding rich fillings to the layers, resulting in a taller pastry with a crispy exterior and a soft, luscious interior. The butter is laminated into every layer, creating a delicate balance between buttery richness and sweet indulgence. Each flavor adds its own flair—Cinnamon for a warm spice, Cream Cheese for smooth decadence, and fruit-filled options that add a refreshing brightness.

Why Your Customers Will Love It

The Filled Kouign Amann offers the perfect blend of texture and taste. From the first bite into its crisp, caramelized crust to the surprise of the creamy filling, it’s an experience customers won’t forget. Whether enjoyed with a morning coffee or as an afternoon treat, this pastry is a showstopper that brings excitement to your bakery case.

With its delicious flavors and convenience for bakeries, the Filled Kouign Amann is the exciting new addition your customers didn’t know they were missing!

Interested in taste-testing a sample? Email us at sa***@************ds.com for more.

Exciting news! We are thrilled to announce the launch of our brand new web page dedicated exclusively to the pastry of the summer: The Filled Kouign Amann! 

Our Filled Kouign Amann is a revolutionary take on the classic French pastry, offering a delightful array of fillings that elevate the traditional experience to new heights. From the rich sweetness of cinnamon to the tartness of blueberry cream cheese, our filled variations are sure to excite taste buds and leave a lasting impression.

But that’s not all. On our dedicated web page, you’ll find everything you need to know about this irresistible treat. From detailed product descriptions to mouthwatering images, we’ve curated an experience that captures the essence of our Filled Kouign Amann.

Ready to take the next step? Simply visit our web page to access the One PageSell sheet for this product, where you can find all the essential details for incorporating it into your lineup. Plus, if you’re interested in working with us, you can inquire directly through the page or by reaching out to us via email at sa***@************ds.com.

Still wondering if adding the Filled Kouign Amann to your product list is the right move? Let our clients speak for themselves:

“The Kouign Amann pastry has been a welcome addition to our pastry program at CC’s Coffee House. It’s an incredibly dynamic product that is perfect with rich sweet cinnamon filling all the way to a tart blueberry cream cheese filling. Both of those flavor profiles have been instrumental in our LTO campaigns for Winter and Spring. We are proud to offer our guests this product in the neighborhoods in which we serve and look forward to new and exciting ways to offer it for future campaigns.” – David Hooper (CC’s Coffee)

Don’t miss out on the opportunity to elevate your offerings with the hottest pastry on the market. Visit our web page today and discover why Filled Kouign Amann is the perfect addition to your product lineup!

Happy Baking!

We wanted to take a moment to applaud our Food Safety Team, and all their hard work that led up to achieving our latest score of a BRC AA+ Rating! In light of this recent milestone, we took some time to interview Sarah Warner, Manager of our Food Safety Personnel here at Dutchland Foods.

Can you provide an overview of Dutchland Foods’ approach to food safety and quality assurance?

All day, every day! We approach with a team effort and a mindset that every employee shares food safety responsibility.

Can you give an example of a specific measure we take to ensure the safety and integrity of its food products?

Allergen control. Products must contain only the allergens listed in the product, so we take careful measures at every step of our process to ensure that this is the case.

How do we stay up-to-date with industry standards and regulations related to food safety?

The FS team has enrolled in many industry email lists that keep us updated with regulations, including FDA & USDA emails. We also learn through webinars, customers, and auditors. The BRC guidelines themselves help us to stay up to date with regulations and standards.

What role does the BRC Global Standards play in Dutchland Foods’ Day to day operations? 

The BRCGS provides guidelines for our food safety systems, setting a standard for everything from maintenance controls to sanitation programs to manufacturing & quality processes. The standards also align with FDA regulations.

Can you explain the process Dutchland Foods went through to achieve the BRC AA+ Food Safety rating?

Every day we work to comply with the standards to maintain the safest & highest quality of product possible. Preparation is key!

The “+” in the rating is because the audit was unannounced. We knew the auditor was coming sometime in a four-month window, but we didn’t know when! The audit was 2.5 days long and included a physical plant inspection and procedure/paperwork review.

What are some of the key criteria or requirements we have had to meet to attain the BRC AA+ rating?

Supplier management, HACCP, sanitation, allergen control, GMPs for employees (Good Manufacturing Practices), maintenance programs, temperature controls, metal detection, pest control, chemical control, employee training, product weight controls, process controls, food safety culture, to name a few – every step of the food process is affected by food safety!

How does achieving the BRC AA+ rating benefit Dutchland Foods and its customers?

It provides assurance that our food is high quality and safe and that we are a supplier that can be trusted.

Can you highlight any specific initiatives or investments we made to enhance its food safety practices?

We have recently purchased new state-of-the art equipment, including a new mixer, line, attachments, and spiral proofer and freezer, that all enhance the safety of the product that we produce.

What sets Dutchland Foods apart from other food manufacturers in terms of food safety and quality?

We have highly motivated employees with strong work ethics that keep things moving! Management is also willing to invest in the company to uphold our food safety and quality standards.

How do we prioritize continuous improvement in its food safety practices?

Every quarter a trained group of employees audits one section of the BRC standards to identify potential areas for improvement. We approach with a team effort.

Can you tell us a little about the Food Safety Team, and what this accomplishment means to you? 

The Food Safety Team consists of five dedicated employees. We work hard but also have fun. It is very satisfying that all our hard work has paid off, but we know food safety takes continual effort!

Welcome back to our blog, where we take you behind the scenes to showcase the incredible team that powers Dutchland Foods. Today, we’re not just focusing on an individual, but celebrating our entire maintenance crew, a vital engine in our quest to deliver exceptional pastries.

The Unsung Heroes of Dutchland

Our maintenance crew is the backbone of our operations. They’re the problem-solvers, the fixers, the creators who ensure everything runs smoothly. From routine checks to emergency repairs, their work is crucial in preventing downtime and ensuring that our production line is efficient, and our pastries are of the highest quality.

Innovation at Its Best

Innovation is at the heart of what we do, and our maintenance team plays a pivotal role in this. Whether it’s designing custom tools to create unique pastries or developing new equipment to enhance our processes, their creativity knows no bounds. An example of their ingenuity is a custom guillotine blade with wipers, designed to keep the dough from sticking, thereby improving the efficiency of our pastry cutting process.

Collaboration and Efficiency

Our maintenance crew’s work extends beyond repairs and innovations. They collaborate closely with all departments, ensuring that the equipment and tools they create or maintain meet the specific needs of each team. This synergy is essential for our bakery’s productivity and helps us continually refine our processes to deliver the best possible products to our customers.

A Culture of Continuous Improvement

The ethos of our maintenance team is one of continuous improvement. They’re always on the lookout for ways to enhance our operations, whether it’s through faster repairs, innovative tools, or more efficient processes. Their dedication not only impacts our bottom line but also ensures that we can keep our promise to our customers to provide unique and high-quality pastries.

Celebrating Teamwork

Together, our maintenance crew exemplify teamwork, innovation, and pursuit of excellence. Their collective efforts surely speak to our company’s commitment to quality and innovation.

In Conclusion

As we celebrate our maintenance crew, we’re reminded of the importance of every role at Dutchland. It’s their behind-the-scenes work that allows us to shine and continue to bring joy to our customers through our pastries. So, here’s to our maintenance team – the unsung heroes who are essential to our success.

Stay tuned for more stories from behind the scenes, where we’ll continue to highlight the people and processes that make Dutchland Foods special. Thank you for joining us on this journey, and here’s to the many hands that contribute to our achievements!

At Dutchland Foods, we’re always on the lookout for ways to make our pastries the highest quality they can be, and our production processes smoother than ever. That’s why we recently welcomed two amazing guests: Thierry Reboullet from France and Wiep Bergsma all the way from The Netherlands.

Why Did Dutchland Decide to Bring Them In?

Thierry and Wiep came for different reasons, but both were super important! Wiep, the tech whiz from Rademaker, traveled across the ocean to help us launch our new makeup line smoothly. Think of him as the pastry guru who knows how to make the flakiest pastries at any scale! Meanwhile, Thierry, from the land of croissants and gourmet delights, joined us to tweak our fillings and work on a cool new project.

Tackling Challenges and Goals

We had some big goals in mind when we flew them in. Wiep jumped in to make sure all our products smoothly transitioned to the new makeup line, training our team as he went. Thierry focused on perfecting our fillings and helping out with a special project we’ve got cooking.

Perfect Match for Dutchland’s Goals

Thierry and Wiep’s skills fit like a glove with what we’re all about at Dutchland. Wiep knows his way around pastry-making equipment like nobody’s business, and Thierry’s got years of experience making mouthwatering fillings. They’re both all about making top-notch pastries efficiently.

Teamwork Makes the Dream Work

Our collaboration with Thierry and Wiep was all about teamwork. Wiep dove right into the nitty-gritty with our production crew, showing them the ropes of the new equipment. Meanwhile, Thierry teamed up with our R&D pros to tweak our fillings and formulas.

Instant Improvements and Smart Tweaks

Thanks to Thierry and Wiep’s genius ideas, we saw quick improvements in our production. Wiep’s tweaks to our dough process and Thierry’s focus on temperature control for fillings made a big difference right away.

Setting Up for Success

Having Thierry from France and Wiep all the way from The Netherlands around wasn’t just about fixing things up now—it’s about setting ourselves up for success in the long run. With their help, we’re better equipped to take on whatever challenges come our way and keep making the tastiest pastries around.

In a nutshell, our pastry adventure with Thierry Reboullet and Wiep Bergsma  wasn’t just a visit—it was a recipe for success! Their skills and know-how have helped us level up our pastry game and keep moving forward towards our goal of pastry perfection.